Centric Software and Bestseller Fashion Group China level up their PLM Partnership

Centric Software, a leading figure in Product Lifecycle Management (PLM), announces an expanded partnership with Bestseller Fashion Group China (BSFGC), an esteemed member of the Bestseller Group clothing and accessories conglomerate based in Denmark.

Founded in 1996, BSFGC operates from Beijing, showcasing its clothing and accessories across China through an extensive network of over 4,000 stores and online platforms under renowned brands like ONLY, Jack & Jones, Vero Moda, and J. Lindeberg.

Having embraced Centric PLMTM in 2014 to enhance productivity and foster collaboration in the Chinese market, BSFGC has been a Centric Software user for quite some time.

Their objective to be more adaptable and responsive to consumer demands has seen them strengthen their digital framework by integrating Centric Planning and Centric Visual Boards. This strategic move is aimed at fortifying their merchandising financial planning, assortment strategy, and visual assortment planning, enriching their retail strategy’s digital backbone.

Dan Friis, Managing Partner of BSFGC, underscores the critical need for responsiveness and emphasises their quest for an end-to-end platform ensuring seamless data flow, fostering transparency, and fostering collaboration. “Centric Planning and Centric Visual Boards will facilitate swift decision-making in response to market dynamics,” he emphasizes, highlighting China’s consumer landscape as a pivotal driver behind their strategic initiatives.

The integration of Centric Software’s solutions aims to address the growing diversity in consumer demographics and spending habits while enhancing omnichannel engagement and managing cross-channel pricing intricacies.

BSFGC’s commitment to refining its go-to-market strategy involves optimising pre-season planning and bolstering in-season adaptability. Centric Software’s AI-powered retail planning and collaborative assortment optimization solutions will enable BSFGC to segment consumers, gain holistic visibility over financial plans and assortments, and effectively control these elements throughout the process.