After Sabyasachi X H and M, Get ready for Anamika Khanna X H And M

Sabyasachi's (Mukherjee) collaboration with H&M was an unprecedented success, with pieces from the collection flying off the shelves within hours of their release.

The blend of Sabyasachi's opulent Indian aesthetic with H&M's accessible pricing created a fervor among fashion enthusiasts and collectors alike.

Both online and offline stores saw a rapid sell-out, reflecting the immense popularity and high demand for the exclusive designs.

The collaboration not only showcased Sabyasachi's signature craftsmanship on a global stage but also underscored the powerful impact of high-profile designer partnerships in the fashion industry.

And now, the international fashion brand is all set to drop its second collaboration with an Indian designer.

H&M has just announced an exciting new collaboration with celebrated Indian designer Anamika Khanna, marking a significant milestone in the brand's history.

This collaboration, set to launch on September 5, 2024, comes as H&M celebrates 20 years of its iconic designer partnerships, beginning with Karl Lagerfeld in 2004.

The collaboration with Anamika Khanna represents H&M’s second venture with an Indian designer, following the successful collaboration with Sabyasachi Mukherjee in 2021.

Based in Kolkata, Khanna is renowned for her innovative and influential designs in the Indian fashion scene.

She established her brand in 1998 and has since become a leading figure in the industry.