WCD ministry launches ‘Amrit Generation’ campaign of children aged 16-18 years

The participants will be encouraged to explore their ambitions and what they aspire to become when they grow up

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WCD ministry launches ‘Amrit Generation’ campaign of children aged 16-18 years
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The ministry of women and child development (WCD) on Wednesday launched an initiative to empower and engage the youth of India by encouraging them to express their aspirations and dreams for the future on social media.

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WCD minister Smriti Irani launched the Amrit Generation campaign, in association with the Meta, under which children in the age group of 16-18 will be invited from across the country to showcase their creativity and share their aspirations by creating reels on Instagram and Facebook.

The participants will be encouraged to explore their ambitions and what they aspire to become when they grow up, fostering a sense of community and inspiring others in the process, the ministry said in a statement.

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