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Vedix launches revolutionary Base+Booster customisation for hair model

India’s Ayurvedic customised beauty tech brand Vedix announces the launch of base + booster oils to address 360 degree hair concerns.

Vedix launches revolutionary Base+Booster customisation for hair model
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India's Ayurvedic customised beauty tech brand Vedix announces the launch of base + booster oils to address 360 degree hair concerns. The Company has also launched a digital marketing campaign to introduce this latest innovation.

​​Vedix Base and Booster oils take customization a notch above. The brand firmly believes in customizing all its products based on individual needs. Customization is inherent to Ayurveda. Over the years, Vedix has strived to address hair and skin problems with tailor-made customized solutions.

The Base oils are a blend of high-quality cold-pressed oils like coconut, sesame, castor, argan, jojoba, etc. The base oils are customized based on your scalp type. Vata dosha results in a dry scalp. Pitta dominants may have sensitive, oily scalp. Kapha dosha causes a sweaty, oily, and itchy scalp. The Base oils being a perfect blend, help alleviate the doshas, and nurture your unique scalp type. A healthy scalp translates into healthy, voluminous hair growth.

Vedix Boosters are potent herbal extracts. Traditional Taila Paka Vidhi is employed to maximize the yield of the extracts in oils. Each herb has a broad spectrum of active principles, which are often soluble in various mediums like oil, water, milk, and alcohol. Taila-Paka Vidhi involves using various media to absorb maximum active principles in the end product.

Each herb targets a specific hair problem. You can choose up to 3 boosters for your most encountered hair problems. The available boosters are Amalaki booster oil, Bringaraj booster oil, Brahmi booster oil, Durva booster oil, Japa booster oil, Gunja booster oil, Yashtimadhu booster oil, Datura booster oil, Nirgundi booster oil, Methika booster oil, Musta booster oil and more to be launched soon.

Vedix base plus booster range is now live on top marketplaces like Amazon, Flipkart, Myntra, Purplle and Trell.

Jatin Gujrati, Business Head - Vedix, says, "We at Vedix believe that we are the true inheritors of the 5000 year old Ayurvedic legacy of Vagbhata & Charak and are blessed by Dhanvantri. Given our understanding of the Ayurvedic scriptures, we are bringing this exclusive range in a modern format customised for all hair types."

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