Bewakoof celebrates Pride month with limited edition collection launch

Youth brand Bewakoof has released their extensive #Pride collection of all-gender footwear and apparel in Pride-inspired colors, such as the cozy, rainbow-patterned Disco Stripes Slide. The company proudly supports the LGBTQ community and celebrates individuality as they launch a special limited edition Pride collection on their platform Bewakoof.com.

The collection launched this month has been liked and applauded by India's very first openly gay royal figure Prince Manvendra Singh Gohil and founder of Gujarat's only NGO Lakshya Trust that works for the LGBTQ Community.

The collection includes apparels, footwear, backpack and mobile covers available in expanded sizing — sizes XS-2X — making this a truly inclusive offering.

In a first, Bewakoof has gifted Pride collection apparels to the Lakshya Trust. It is a small gesture to thank the team and acknowledge their commendable work done for LGBTQ community.

Prabhkiran Singh, CEO & Founder Bewakoof says, "As a brand, Bewakoof stands for equality and respect. Inspired by our brand ethos, we decided to launch a specially curated Pride collection to celebrate and honour the LGBTQ+ community. LGBTQ+ community in India is slowly finding acceptance (much needed and deserving) in the social fabric of our country, but a lot more needs to be done, to create awareness and foster an environment that normalises conversations around LGBTQ. This is just the start and the month is just an excuse. There is an entire pipeline of Pride products throughout the year", he adds.

The Company recently announced its association with one of the most promising actors in the Indian Hindi film industry Rajkummar Rao. Rao who will be seen across campaigns promoting the brand has also shot for the Pride campaign which is going live with the collection launch.

Sharing his thoughts on the initiative Prince Manvendra Gohil said, "I am extremely impressed that Bewakoof.com is supporting the LGBTQ community. I saw their collection and liked it a lot. My team at Lakshya Trust looks forward to adorning the Pride collection and flaunt it. I extend a warm welcome to one and all to join the celebration and our cause."