Wins this award for their three ‘HAWA BADLO’ Campaign videos
GAIL (India) Limited wins Silver award at the prestigious Best Social Media Brands SAMMIE Awards 2018. They won the award for their Hawa Badlo Campaign, in the category of ‘Best Use of Video Content’.
The SAMMIE Brands Awards & Summit commemorates the success of brands who have brought about pivotal growth and maturity in the Indian social media ecosystem. The award ceremony was held at the Westin Mumbai Garden City, Goregaon in Mumbai on Tuesday, 31 July 2018.
This set of prestigious awards recognizes clients and agencies across diverse industries having passionate keenness on consumer insights, a creative magnifier which is relevant to both the audience and to the medium, and a differentiated take on social media platforms.
This year, the Sammie Awards has used a three stage process from Shortlisting through Digital Partners, rigorous selection through diverse and vibrant Jury and 10% weightage from online judging. Best Social Media Brands SAMMIE Awards is a symbolic token of respect and admiration for Influential Brands who lead the pack to shape the future of Social Media Industry.
Vandana Chanana, Executive Director (Corporate Communications and CSR), GAIL (India) limited said “After being selected at the Jaipur International Film Festival and then three shortlists at Foxglove Awards 2018 earlier this year, the SAMMIES bring positive news for us and the team. This award is just another testimony to the innovative brainstorming that goes into every social campaign like Hawa Badlo that we design to educate and apprise the general public. We are pleased about winning the SAMMIE award for ‘Best Use of Video Content’ as this encourages us to bring out more impactful campaigns in future.”
The award winning HawaBadlo video contents were conceptualised & produced through the agency Handyyman. Protiqe Mazumdar, CEO, Handyman said “It’s been such a humbling ride with this campaign for us – first an official Selection at Jaipur international Film Festival, then 3 shortlists at Foxglove, and now the SAMMIES! We are extra-proud about this award since we discovered that the parameters we had set ourselves for creating the Hawa Badlo campaign, matched exactly with those set by Social Samosa and the Jury. We are committed to Entertaining Content with a Purpose, and have been careful to keep in mind both the understanding of our client’s business communication needs, and the needs of the digital audience who are looking for meaningful content.”
The award function was graced by the stalwarts from the field of Digital and Content strategy, who deliberated on the essentials of Content Marketing and impact of Digital accentuation. The jury comprised of Apruva Chamaria, Chief Revenue Officer, Rategain, Prashanth Challapalli, Chief Integration Officer At Leo Burnett, Sanjay Mehta, Jt. CEO, Mirum India, Shoumyan Biswas, VP Marketing at Flipkart, Sulina Menon, Managing Partner, OMD India and Vivek Bhargava, CEO, DAN Performance Group.
The three Hawa Badlo campaigns of GAIL that were judged on the various parameters were:
Kadvi Hawa Badlo – https://www.youtube.com/watch?v=BQN83GpGnDw
Hawa badlo Anthem – https://www.youtube.com/watch?v=957AOpal2u0
Grey Day at School – https://www.youtube.com/watch?v=9xIcAdHgEmk