Full Paisa Vasool sale by Reliance Fresh & Smart is back

The 2020
edition to arrive at all Reliance Fresh and Smart stores across the country

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Reliance
Retail’s biannual Full Paisa Vasool Sale is back and this time it gets even
bigger. This year’s first edition of the mega retail shopping festival will run
at all Reliance Fresh and Smart stores starting from January 22 to January 26.

Once again,
the biannual mega sale will help consumers from across the nation to join in
the festival of modern retail. The event becomes even bigger as consumers get
to witness the mega offers in their neighbourhood store. During the 5 days of
Full Paisa Vasool Sale, customers can avail great offers on the entire product
range including grocery, staples, fruits & vegetables, kitchen &
homeware and other general merchandise. 

The January
2020 edition of Full Paisa Vasool Sale is backed by a 360-degree campaign in
Hindi and Regional languages across mediums including TV, Print, Radio, BTL and
Digital platforms. The campaign features Deepika Kakkar, a popular face across
households, along with the Reliance Fresh & Smart Genie, who represents the
arrival of Full Paisa Vasool Sale. Campaign comprises 10 distinct commercials
across key categories that showcase the extensive product mix and key consumer
benefits offered during the sale.

This edition
of Full Paisa Vasool Sale, between 22nd and 26th January will see its strongest
ever presence across touch points. Along with an aggressive TV & Print
outreach, there is an aggressive Digital campaign on Facebook, Youtube, Twitter
and Google display network. The Brands have tied up with Key influencers on
social media platform to get extensive regional consumer outreach on social
platforms.

Damodar
Mall, CEO, Reliance Fresh and Smart, says “Supermarket brands like ours, with
years of presence in consumers’ neighbourhood, have become part of their daily
routine. We are part of the community and their joys, celebrations and
festivals that touch their lives. Such occasions present an opportunity for us
to speak to and connect with our consumers.”

Reliance
Fresh and Reliance SMART have been growing consistently in recent years and
today Reliance Retail operates over 700 Fresh / Smart stores. These stores
bring delightful experiences and help customers across the country, in Metros
as well as Small towns to engage with festivals of modern retail.