Youtuber CarryMinati joins WinZO as a brand ambassador

WinZO, an interactive entertainment platform, has enlisted prominent independent video creator Ajey Nagar, also known as 'CarryMinati,' to serve as its brand ambassador. With this strategic agreement, the New Delhi-based interactive social gaming firm hopes to exploit its strong position in India's gaming community, according to the company.

The content creator will create gaming-centric content for WinZO that is engaging, unique, and relatable exclusively on his streaming channel 'Carryislive' and a solo integration on his major YouTube channel 'CarryMinati' as part of this relationship.

According to recent industry projections, India's gaming business generates over $1.5 billion in sales and is anticipated to increase exponentially to $1 trillion by 2025. Affordable internet connectivity and a surge in smartphone usage have been the main drivers of growth, which has been aided by a greater focus on vernacular and socially relevant material.

For his distinctive humorous sketches and rib-tickling roasting videos, Nagar has a tremendous fan base of over 50 million people.

CarryMinati, a 22-year-old YouTuber, streamer, gamer, and rapper from Delhi, said, "I am excited to partner with WinZO. India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem."

Saumya Singh Rathore, co-founder of WinZO commented,"We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat."

As the official sports brand partner, WinZO recently announced its association with Ranveer Singh's Bollywood film '83.'