Vicky & Kaif's Wedding Footage Rights Sold To Amazon Prime Video For A Whopping 80 Crores

The excitement among fans, Btown, and family is at an all-time high as Vicky Kaushal and Katrina Kaif prepare to tie the knot in a big fat Indian wedding at Six Senses Fort Barwara. Several updates about Vicky and Katrina have started trickling in as the pre-wedding traditions have begun. According to the most recent news, the couple will shortly ink advertising deals with two major brands. Not only that, but Pinkvilla was the first to report earlier this week that Katrina and Vicky may be selling wedding footage to an OTT giant.

Vicky and Katrina have reportedly sold the wedding telecast rights to Amazon Prime Video for Rs 80 crore, according to a report by Mid-Day. Not only that, but according to the article, it is one of the reasons why attendees were requested to sign non-disclosure agreements (NDAs) for the wedding. In addition, according to India Today, Vicky and Katrina may sign endorsement deals with two brands in 2022. According to reports, one of the brands is a fitness product and the other is a luxury product.

Manish Porwal, AD of Alchemist Marketing Solutions told the portal, "For a new age brand looking for fresh faces, it is a perfect fit. It is quite likely that some brands will spend a little more to get the most out of this new couple." According to the report, Vicky used to charge rs 1 crore for an endorsement and Katrina used to charge rs 1.5 to 2 crore. According to the report, Vicky and Katrina may now demand between Rs 3 and 5 crore each advertisement as a couple.

Meanwhile, Katrina and Vicky's Haldi ceremony has begun, and fans are eagerly anticipating peeks from the huge giant Indian wedding. Veena Nagda, a well-known Mehendi artist, also uploaded a photo of herself arriving at the wedding location for Katrina's Mehendi. The wedding planners were reportedly given 20 KG of organic powder for the Mehendi ceremony. Vicky and Katrina's big day is December 9th.