PVRInox likely to allot 60 percent showcasing for Singham Again

India's leading exhibitor, PVRInox, which controls nearly 35 percent of the business of feature films in the Hindi language, has taken the call to allot 60 percent of screen space to Singham Again during the Diwali 2024 period.

According to sources, the decision has been taken keeping in mind the demand from the cinema-going audience all across the board.

According to sources the higher performing locations in the national chains have gone to Singham Again, and this is a last-minute masterstroke from Jio Studios, as Anil Thadani was doing his best to secure single screens for Bhool Bhulaiyaa 3, by offering a clubbed deal with Pushpa 2. The two films are set to hit the big screens on November 1, 2024.