Prime Video teams up with NBCUniversal's hayu to bring reality TV shows to India

Streaming service Prime Video has collaborated with hayu, NBCUniversal's ad-free OTT platform, to bring popular reality TV shows such as The Real Housewives, Below Deck and Top Chef to the Indian audiences.

hayu will be available on Amazon's streaming service as an add-on subscription, the company said in a statement on Thursday.

hayu brings to Prime Video an extensive library of international reality shows which also includes Keeping Up With the Kardashians and its spin-offs along with many others, including Million Dollar Listing, Vanderpump Rules, Summer House, The Real Murders Of Orange County, License To Kill and Family Karma.

Prime members in India will be able to subscribe to hayu through Prime Video Channels at an introductory price of Rs 999 per year.

Prime Video had launched Prime Video Channels last year when it partnered with eight other streaming services -- discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, and Shorts TV -- to provide an expanded content library on its platform.

Hendrik McDermott, Managing Director, NBCUniversal Direct-To-Consumer – Global, said the company is thrilled to partner with Prime Video to bring its world-renowned reality TV content to the Indian audiences.

hayu is already available through Prime Video Channels in other countries including the UK, Canada, Germany, Austria, Netherlands, France, Italy, Spain and Australia.