Comedy series starring Zelenskyy gets boost in popularity

Countries are snapping up the rights to "Servant of the People" a comedy series starring the Ukrainian President, as the Ukrainian President.

Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student's video of him denouncing official corruption in Ukraine goes viral.

Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.

A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.

Eccho Rights has distributed the program, made by Zelenskyy's Studio Kvartel 95, since it launched. The company's managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program remarkable.

Channel 4 has announced it has the rights to "Servant of the People" in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece's ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia. It was not immediately clear who, if anyone, had U.S. rights.

Zelenskyy's profile has skyrocketed during the invasion as he a tireless advocates for Ukraine, appearing with countrymen and on near-constant video addresses. Turning down an offer to escape the country and instead pleading for help made him a hero to many watching.

Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they've made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.