Nielsen India bets big on FMCG E- Commerce growth in India
<p>Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the E-Commerce channel to grow to $4 billion by 2022. The channel contributes 2% to the current FMCG market. These are insights from Nielsen’s recently launched E-Trak Index – a measurement solution that […]</p>