First-ever Nykaa luxury store opens in Trivandrum in area of 1000 sq-ft

Nykaa, an e-commerce beauty and fashion brand, just opened a 1,000-square-foot Nykaa Luxe Store at Lulu Mall in Trivandrum. This is the city's first Luxe Store for the brand. Huda Beauty, Versace, Charlotte Tilbury, Estee Lauder, Carolina Herrera, Too Faced, Pixi, Murad, and other brands are represented in this new Nykaa store.

Customers will also receive a 10% discount if their order exceeds Rs 3,000. To ensure a contactless shopping experience, Nykaa has implemented safety measures such as regular fumigation, deep cleaning, frequent hand sanitisation, temperature checks for all persons before entering the store, social distancing within stores, and allowing a limited number of employees and customers inside at a given time.

"This is our first Luxe store in the evergreen city of India, Trivandrum and we are thrilled to bring the offline experience to our customers here. Encouraged by all the love from our customers, we are here to serve you with the best in beauty. Keeping shopping satisfaction and safety paramount, we have implemented all essential hygiene protocols to safeguard the health of our customers, employees and are ready to welcome shoppers to the new store," the company spokesperson said.

Meanwhile, in December, the prominent e-commerce beauty and fashion retailer announced a partnership with L'Oreal to introduce "ModiFace," an AI-powered virtual try-on technology. This technology will allow buyers to try on virtual cosmetic goods across categories on Nykaa's website and mobile app, assisting them in making purchases.