After shaking up one of the world's most prominent social media platforms and snagging Twitter for $44 billion in a bizarre hostile takeover on Monday, billionaire Tesla founder Elon Musk has announced a new target: Coca-Cola.
In yet another eccentric tweet, newfound Twitter owner Musk today said that he planned to buy Coca-Cola next "to put the cocaine back in".
Known for his outlandish statements, Musk's reputation on Twitter precedes him and did so far before he bought the company.
Musk has, in the past, polled Twitter users, asking if he should sell 10% of his Tesla stock in order to pay for unrealized capital gains, following which he actually sold off nearly $7 billion in Tesla shares when over 57% of poll participants voted in favour of his suggestion.
His most recent Coca-Cola tweet presumably in jest, though not wholly discernible given his history of acting on his whimsical social media statements is a nod to the veteran beverage company's colourful history with cocaine.
Coca Cola's eponymous trademark soft drink is named for its two primary ingredients: coca leaves and kola nuts.
While kola nuts are a source of caffeine, coca leaves are the base from which the psychoactive drug cocaine is extracted.