"Delfrez"- Suguna food announces its new click-and-mortar brand

Suguna Foods, Indian poultry major worth Rs 9,000 crore , on Thursday announced the launch of its first click and mortar brand, Delfrez.

Retail format of the newly launched brand Delfrez will be in both online and offline that will house diverse poultry products from the house of Suguna.

Chairman - Suguna Group, Soundararajan Bangarusamy, said: "This rebranding exercise is a major initiative that we have undertaken to be relevant in today's digital world''. It has invested over Rs 100 crore in the new brand and plans to launch over 1,000 outlets by 2025. This click-and-mortar brand aims to bring quality products and will be available in leading online and offline channels like Big Basket, Groffers, Jio Mart and Swiggy.