Akasa Air's long-awaited brand identity has been released

It's the sky's newest avian. On Wednesday, the brand identity of the soon-to-be-launched ultra-low-cost airline Akasa Air was presented.

The airline, which is backed by Rakesh Jhunjhunwala, has created a symbol known as 'The Rising A.' According to Akasa, it represents the spirit of flight, as well as the desire for height and the pursuit of dreams.

The tagline has been picked by the airline, 'Its Your Sky', which it says "encapsulates an inclusive brand experience by reminding us that the sky embraces everyone."