Customers enjoy exclusive benefits refreshed #AirtelThanks program

Bharti Airtel (“Airtel”) 4G network now covers over 15000 towns and villages in Gujarat, empowering customers with best-in-class high speed mobile broadband services. The company has committed significant investments to expand its network across the state to serve the fast growing demand for high speed data services.

Airtel has over 11.5 million customers in Gujarat and recently announced a massive network expansion drive to further scale up its high speed data services across the region. In addition, following its acquisition of Telenor India and Tikona, Airtel has further boosted its 4G spectrum holding by adding 5 Mhz of spectrum in 1800 Mhz band and 20 Mhz of spectrum in 2300 Mhz band in Gujarat. This will further complement the rollout of new sites and fiber and enhance customer experience in the form of even better indoor and outdoor coverage.

Navneet Sharma, COO, Gujarat, Bharti Airtel said, “To bring more and more customers onto the digital highway, we are committed to further expanding our 4G services across Gujarat. The availability of budget friendly smart phones is driving a massive uptake of 4G data and Airtel aims to be the 4G network of choice of customers in Gujarat with its enhanced data experience. With our new #AirtelThanks program customers can enjoy a smart phone experience with exclusive offers on premium digital content, device protection, financial services and much more.”

The new #AirtelThanks program is offering – Silver, Gold and Platinum where each tier opens a whole new set of benefits for Airtel customers. The benefits are powered by Airtel’s partnerships, which go from premium content brands like Amazon Prime, Netflix and Zee5 to Wynk music, device brands and many more.

Silver tier is an entry to the world of basic content – AirtelTV, Wynk. With Gold, customers get access to many add on telecom benefits, and great value access on premium content or financial services. With Platinum, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.

The program is powered by a great app experience, which helps users choose, access and navigate through their benefits in a very simple and user-friendly manner. The app, which has been re-named “Airtel Thanks” uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles.

Airtel offers a wide bouquet of mobile services (4G/3G/2G) in Gujarat that serves customers even in deep rural pockets backed by a wide distribution channel of over 40 thousand partners. Airtel’s network now covers approximately 85% of the population in Gujarat.

As part of its network transformation program – Project Leap, Airtel has rolled out 1175 new mobile sites across Gujarat in FY 2018-19 with the aim of stepping up network capacity and taking services deeper into rural and unconnected areas. This rollout has effectively translated to deployment of 3 new Airtel mobile sites per day across the region.

With this planned rollout, the number of Airtel’s mobile sites across Gujarat has gone up by 25% to 27803 and considerably enhance the network experience for customers. Airtel also has deployed 2100 kms of fresh optic fiber in the region to take its fiber footprint to 14600 km. The addition of fresh fiber capacity will support the growth of high speed data services in the region.

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