Seeing strong growth in regional music consumption

2018 was another phenomenal year for the music streaming industry as music lovers able to enjoy the music at their finger tips. With increasing availability of budget friendly smartphones, highly affordable data plans and expanding 4G networks, smartphones and music apps are becoming the preferred mode for consuming music as it offers a highly personalized experience.

Wynk Music presently streams over 1.5 billion songs per month and seeing very strong growth in regional music consumption as new smartphone users are coming from smaller towns and villages and look for content in their native language.

This trend will getting more pronounced in 2019 and music consumption shifting decisively to streaming platforms. It will also give regional and smaller artists an opportunity to be discovered by a very large audience and pave way for a boom in production of regional content.

Wynk has released the list of 10 most streamed Gujarati songs in the year 2018. The streaming trends are a true reflection of the unbiased and real choice of lakhs of users in Gujarat.

Launched in 2014 as an OTT app, Wynk Music has emerged as India’s leading music app with one of the highest number of active users in the country. Thanks to the explosive growth of smartphones and high speed data networks, Wynk Music has crossed over 100 mn installs nationally.  Airtel’s music streaming app Wynk Music has recently been rated as ‘Most Entertaining App of 2018’ on Google Play Store.

Wynk Music has partnered with all leading record labels including Hungama, Universal Music, Sony Music, Saregama, Zee Music, Aditya Music, Unisys, Venus, PDL to offer unmatched variety and top entertainment experience to users. Contrary to the perception that music streaming apps are liked by the listeners of English music only, the consumption of regional non-English music has been growing at 100% rate.

According to Sameer Batra, CEO-Content & Apps, Bharti Airtel Ltd, “We now have a sharp focus on adding regional content to our library given that most new users coming online are from smaller towns and villages. We are already seeing a massive surge in volumes of regional songs being streamed on Wynk and believe that this trend is set to play out in a big way in the coming years. Airtel’s deep understanding of these markets and customers enables us to deliver a great experience to these users. Deep Curation and collaboration with Content partners and artists has been working well. This helps user find the music of their taste and then thus driving repeat engagement on the platform.”

Most streamed Gujarati tracks on Wynk in 2018

Radha Ne Shyam Mali Jashe Radha Ne Shyam Mali Jashe Sachin Sanghvi/Shruti Pathak

Pankhi Re Sharato Lagu Siddharth Bhavsar/Aditya Gadhvi/Yashita Sharma

Hai Ne Bhai Lamboo Rastoo Bhumik Shah/Prisha Rachh

Mann Melo Sharato Lagu Siddharth Bhavsar/Jasleen Royal

Le Kachuko Le Kachuko Rakesh Barot

Bolvana Paissa Nathi Bolvana Paissa Nathi Rakesh Barot

Mohabbat Khape Mohabbat Khape Vijay Suvada

Pankhida Pankhida O Pankhida Rajesh Mishra

Nokho Anokho Oxygen Jonita Gandhi/ Parthiv Gohil

Udu Aaje Ratanpur Sunidhi Chauhan

 

 



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