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WRANGLER(R) Unveils the Icon Collection

WRANGLER(R) Unveils the Icon Collection

The look is vintage, attitude timeless, Wrangler Icons live forever.

Wrangler denim with simple functionality and outlaw appeal made it a natural choice for artists, musicians, and actors always looking to set trends and blaze new trails. To celebrate this authentic attitude and era-defining style, Wrangler introduces its Icons Collection of jeans, shirts and jackets for a generation who will create and be part of the iconic moments of today.

Six iconic denim styles, steeped in heritage and forever linked to the 70-year Wrangler journey, have been re-issued and re-styled for the modern world. The definitive, cult icons are available in four different stages of wear and fade to give the collection its unique edge.

The New: Denim comes in crisp, rich, and dark, straight from the mill while One year is Darker fade patterns recall a year of wear, while keeping to the denim connoisseur’s trend for rarely washing jeans. Two year is the lighter, less contrasted look of faded denim that comes from two years of wearing and washing regularly and Three year is in line with the evolution of the “no wash” trend, this denim recreates the look of a jean that has been washed only a handful of times, with authentic fade patterns.

11MWZ, Men’s Western Zipper is for the 2019 reissue, the original style’s exaggerated “kick,”historically cut generously to fit over a cowboy boot, is streamlined for today’s consumer. Otherwise, with the same slim profile, higher rise and original tobacco stitching against the revolutionary broken twill denim, it’s just as any mid-century rodeo star would remember it. Available in new, one- year, two-year and three-year wear and fade patterns.

124MJ, Men’s Western Jacket is the archetypal denim jacket, Steve McQueen wore it buttoned up and collar popped, while John Lennon took a more bohemian approach, wearing his open and over a shirt or sweater. Regardless of how you style it, the design is timeless, and the reissue is virtually unchanged. The sleeves are slimmed, and the body is slightly lengthened and the proportions, positioning of the heritage tobacco stitching, rounded pocket flaps and copper buttons are all true to the original. Available in new and three-year.

27MW, Men’s Western Shirt is created for cowboys but embraced by rock stars, the 27MW launched in the mid-1960s, this piece quickly became a blueprint for the western-style shirt. The reissue remains faithful to the original, with authentic detailing on the shape and depth of the yokes, cuffs and plackets, color and positioning of the stitching, and iconic details such as the W pocket stitching and pearl snaps. Available in new and one-year.

Beginning late February, the Wrangler ICONS collection will be available at key Wrangler outlets. The collection ranges from Rs.3195 to Rs.4295.

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