Also gives women from rural areas a source of income
Amid Corona pandemic this year sisters tied rakhis made of cow dung and pray for the long life and saving their brothers from deadly virus. Following Prime Minister Narendra Modi’s vision of a self-reliant India, Vocal to Local slogan, an entrepreneur from Vadodara has made Rakhis made from cow dung and put them on sale in the market.
Rakshabandhan festival is celebrated with great fervor in India where sisters tied rakhis on the wrists of their brothers and pray for their well being and long life.
However this year the festival is hit by Coronavirus scare and dampening the spirits of people. In between such situation the entrepreneur Mukesh Gupta started making rakhis from cow dung and put them on sale in the market. In between the epidemic of corona virus, there is a growing demand for rakhis made from cow dung.
Mukeshbhai used to get more cow dung from the cowshed and hence started making rakhis from it. After processing he started the business by making rakhis from cow dung of various sizes and designs and preparing village women to decorate them.
With this he embodied the Prime Minister’s call of self-reliant India. At the same time, about 65 females from rural areas are being employed in the difficult times of Coronavirus.
The use of cow dung in preparing rakhis can protect the environment. The use of plastics causes great harm to humans and animals and with this it creates new employment opportunities for people by boycotting Chinese made rakhis.
This year these vedic rakhis will be seen on the wrists of brothers which gives them the assurance of pure product and gives them protection in Coronavirus scare.