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    Nielsen expands operations in Vadodara

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    Unveils first MINOC “SuperHub” in the country

    Nielsen inaugurated Malaysia India Nielsen Operations Centre (MINOC) a SuperHub located at Atladra in Vadodara. The new facility was inaugurated by HH Rajmata of Vadodara, Shubhangani Raje Gaekwad in presence of Martine Rooselaers, SVP – Global Operations Nielsen Global Connect, Punit Singh – Operations Head, APMEA Nielsen Global Connect and Prasun Basu, South Asia Zone President, Nielsen Global Connect. MINOC SuperHub marks the second facility for Nielsen in the city.

    Nielsen’s new India-based MINOC SuperHub will comprise of end-to-end Operations, Production and Delivery hubs that take care of global operation execution for Retail Measurement Services and Consumer Panel Services. This facility will manage execution for markets in Canada, Africa, and the Middle East regions for Nielsen. 

    Owing to the new facility, Nielsen aims to increase total employees in the city of Vadodara to 860 by early next year. MINOC SuperHub at Vadodara is just one among the three of its kinds globally for Nielsen. one each in Poland & Mexico) and will facilitate execution through one Global Platform – led by automated processes.

    Martine Rooselaers, SVP – Global Operations Nielsen Global Connect, said, “India is one of the fastest-growing emerging economies of the world and has become a global destination for a talented resource pool. As one of India’s proposed ‘smart cities’ and its favorable conditions, Vadodara has emerged as a key location for building our Regional Operations Center. We are at the cusp of transformative change within Nielsen Connect and this center is going to play an extremely important part in it”. 

    Martine further added, “Operation Centers are an integral part of Nielsen’s Global strategy to move towards a product-led company supported by technology. These centers are bringing an end to end Operations process under one roof, standardizing them and then use the latest technologies to automate them. The NOC also acts as a global competence center for our critical business needs”. 

    Speaking at the inauguration, HH Rajmata of Vadodara, Shubhangani Raje Gaekwad, said, “The city of Vadodara has been known for the quality of its education, and creates a strong talent pool of young people from diverse backgrounds. Close proximity to key markets, world class infrastructure and a melting pot of cultures – makes the city a great destination for multinational companies as well. I am elated that Nielsen has chosen to expand its base in the city with the opening of the SuperHub. I wish them all the good things to further amplify their operations in the city”. 

    Commenting on the occasion, Punit Singh, Operations Head, APMEA, Nielsen Connect Operations, “The enterprise of the future will be built in proximity to the most critical resource – people with expertise and talent. Vadodara becomes a key centre in India and we are aiming to recruit from the wide array of young talent from universities in the state. The hub has state of the art facilities that cater to the needs of the younger generation workforce”. He added “We have hired 350 young talent in the past twelve months in Vadodara and we are very optimistic about the future potential that these bring in defining the future of Nielsen Connect Operations in the region”. 

    Prasun Basu, South Asia Zone President, Nielsen Global Connect, said, “Nielsen first opened its doors in Vadodara nearly two decades ago – and today has 340 people in its existing facility that covers Nielsen Operations and Data Science globally. With the addition of NOC we are extremely thrilled to expand our footprint in the city and increase this count to 860 across the two facilities in the coming months with a constant view on growth. With the inauguration of the Regional Operations Center, we are further cementing our relationship with the city and its people. We are committed in our endeavour to be one of the top employers in Vadodara and the new center is just a step in that direction”.

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