Amazon India, in line with its vision to transform the way India buys and sells, conducted it’s first regional workshop today in Narmada to train and enable tribal entrepreneurs in Gujarat. The two day workshop is targeted to give the first hand knowledge and experience of online selling to the tribal artists.

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PSX_20170425_155257_resizedPart of Amazon’s MoU with Department of Tribal Development, Government of Gujarat the first workshop, as a part of the overall collaboration with the Gujarat Tribal Development Department, aims to educate and help these entrepreneurs understand online selling and be a part of and benefit from India’s booming digital economy.

“Over 15% of the total population of Gujarat is tribal and consists of over 5000 artisans from across 14 districts. The state is also the one of the biggest in terms of handicrafts. Through the workshop, these artisans were trained on how to sell products online and fetch an appropriate price for their unique products. They were provide the knowledge of Internet, e commerce and the demand of the products. These efforts by Amazon and Gujarat Tribal Development Department also aims to help raise the overall standard of living of these artisans,” said Ameya Grover project manager.

PSX_20170425_155155_resizedAttended by around 40 tribal artisans from around Narmada, the session provided information about marketing their products online and engaged with them to leverage the benefits of online selling.

PSX_20170425_155129_resized“Amazon India, through their regular interaction with these tribal entrepreneurs in the course of time, shall provide various services such as cataloging, imaging, technical guidance and support with aspects related to identifying saleable products and other promotional activities as well. We planned to form cluster here where the local representative of our’s will help the one who shown interest in selling online. As far as internet access in concerned in the remote areas we invite the sellers to upload their products online at our cluster centers,” said Madhavi Kochar Sr. PR manager corporate communication Amazon India.

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