As Covid-19 cases are surging up everyday across the country, the government urge everyone to strictly follow the guidelines and also get vaccinated. Prime Minister Narendra Modi has announced ‘Tika Utsav’ throughout the country from 11th April – 14th April to boost up the vaccination against Covid-19 to the 45+ age group.
Bhavya Bharat Foundation has come up with one of it’s kind multi lingual campaign to support the ‘Tika Utsav’ by appealing the citizens above 45 years to get vaccinated at the earliest. They spread the thought in 9 different languages through a video message of the people above 45 years who have already got their vaccination done.
This video features 9 citizens in 9 different languages, namely Dr. Shruti Trivedi – Sanskrit, Lakshman Iyer – Tamil, Dr. Meera Dubey – Hindi, Guruprasad Oza – Marathi, Jyoti Nageshan – Kannad, Nidhi Vyas – Gujarati, Nirali Lakhia – English and Sumita Bhowmik – Bengali. It ends with a key message by Prime Minister, “Davai Bhi, Kadai Bhi”.
This campaign is conceptualized by Rangam Trivedi, Founder of Bhavya Bharat Foundation. Videos have been taken up by Prachi Vyas, Jeet Makwana, Vaidyanathan Iyer, Ajay Kashyap and Arpan Bhatt.