Samsung, Apple lead global smartphone market as Q2 2024 shipments grow 6.5%

Global smartphone shipments rose 6.5 percent in the second quarter, driven by Samsung Electronics and Apple, preliminary data from IDC showed on Monday, but a full recovery in demand is yet to come around as it remained challenged in some markets.

Samsung held the first spot with an 18.9 percent share of shipments in the second quarter, followed by Apple with a 15.8 percent share and Xiaomi with 14.8 percent.

Global shipments grew for the fourth consecutive quarter, according to the research firm, as smartphone makers look to Artificial Intelligence (AI)to entice price-wary consumers and capture a larger market share.

Apple held its developer conference last month where it showcased new AI features for its iPhones powered by OpenAI's ChatGPT.

Samsung also held its Galaxy Unpacked event last week where it announced new models for its Galaxy fold and flip as well as new AI features.