Pooja Entertainment, a production company secured virtual land in metaverse

Pooja Entertainment, a production company, announced on Tuesday that it had purchased virtual land in the metaverse.

The Metaverse is a virtual-reality environment in which users can interact with a computer-generated world as well as with one another.

Starting with their recently announced movie "BadeMiyan ChoteMiyan," starring Akshay Kumar and Tiger Shroff, the venue, dubbed Poojaverse, would be a virtual location for the producers to create first-of-its-kind quality immersive experiences for viewers.

Deepshikha Deshmukh, the producer, expressed her delight at having "BadeMiyan ChoteMiyan," their most ambitious effort, in the metaverse.

On Christmas 2023, the film will be released in Hindi, Telugu, Tamil, Kannada, and Malayalam.

"Poojaverse is a step from our end in that very direction. With time and a more nuanced understanding of this virtual space. We intend to make Poojaverse the absolute go-to space for quality entertainment and various aspects of filmmaking in the digital world," Deshmukh said in a statement.

Digital dominance was always seen to be a thing of the future, but things changed with the pandemic, according to producer Jackky Bhagnani.

"A world created as an outcome of this technology and the ideology of digital replication of real life, Metaverse, rules the roost. It is no longer a futuristic idea but one that's already started bearing shape and taking a form that's ever evolving," he added.