IDC: Indian PC market records 14 per cent growth in Q3 2023

The Indian PC market, which consists of desktops, notebooks and workstations has recorded its biggest quarter ever, selling over 4.5 million units in the third quarter of 2023.

According to a recent report by the International Data Corporation (IDC), the number of units sold in Q3 2023 recorded a 14 per cent growth year over year compared to last year.

While the notebook niche saw a 13.1 per cent growth year over year, the desktop category recorded a 19.3 per cent growth. However, the commercial segment witnessed a flat growth. The biggest increase in terms of units sold came from the consumer segment, which saw 26.3 growth compared to Q3 2022.

A major reason why the Indian PC market recorded its highest growth in Q3 2023 is because of the Gujarat education project, which contributed a 117.5 per cent growth in the education sector.

The eTailer segment, which recorded declines in the last four quarters, also saw a 26.4 per cent growth year over year because of festive sales.

With a market share of 29.4 per cent, HP Inc. topped the charts in both commercial and consumer segments, with the majority of growth coming from the education and government sectors.

The second place is occupied by Lenovo with a 17 per cent share, but the company recorded an 8.8 per cent decline in terms of shipments.

Dell Technologies secured third place, accounting for 14.6 per cent of the total market share in India. While the vendor decided not to stock its inventory despite the Government of India declaring a mandatory requirement of import licenses. However, it maintained a healthy channel inventory.

Asus sold more than 500,000 units in the consumer segment and held the fourth position, accounting for 12.5 per cent of the total sales.

Last on the list is Acer Group with an 11.6 per cent market share. Despite a 20.9 per cent growth year over year, the company saw a 6.7 per cent decline in the commercial segment but managed to record a staggering 75.7 per cent growth in the consumer segment, mostly because it pushed its stock on online channels.