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Google is rolling out brand new search technology in India, one of the search company's biggest markets, including bilingual search results and in-video search.
This week, Google held its eighth Google For India event, where it unveiled the following search features:
- Search in video
- Bilingual search results
- Bilingual voice search
- Natural language search in Google Pay
- Handwriting to text translation via Google Lens
These features may eventually make their way to North America, so it's worth keeping them on your radar.
Search In Video
Google is making it possible to search within YouTube videos.
As you're watching a video on YouTube, tap on "Search in video" and enter the topic in the video you want to skip to.
Bilingual Search Results
Google is making search results in India bilingual, serving results in the user's local languages alongside English results.
This functionality is rolling out in Hindi and will expand to other Indian languages, including Tamil, Telugu, Marathi, and Bengali, in the coming year.
Bilingual Voice Search
Google is improving speech recognition technology for Hinglish speakers, a hybrid of Hindi and English.
Searchers in India can conduct a voice search using Hindi and English in the same query, and Google will be able to understand what they're looking for.
Natural Language Search In Google Pay
Google is debuting a feature in India that allows users to conduct natural language searches in Google Pay.
Users can now query Google Pay using natural language questions like, "Show me how much I spent on coffee last week."
Handwriting To Text Translation
Google is working on a feature for Google Lens that translates doctors' handwriting into legible text.
Google hasn't committed to a launch date for this feature and notes that it's intended for medical professionals.
However, the development of this technology could potentially lead to other use cases in the future.