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The US company behind ChatGPT has said its first international office will be based in London.
OpenAI chief executive Sam Altman said the move was an "opportunity to attract world-class talent".
It comes after he criticised the EU's proposed legislation regulating artificial intelligence (AI), which would require companies to reveal the content used to train their systems.
The UK meanwhile is planning what it calls "pro-innovation" regulation.
When ChatGPT burst onto the scene last November, the chatbot's ability to give human-sounding answers to questions kickstarted intense global interest in the latest AI-powered products.
It also sparked a debate about what threats AI potentially poses and what regulation is needed to mitigate those risks.
At an event at University College London in May, Mr Altman said he believed AI could create jobs and reduce inequality.
ChatGPT has proven controversial, being briefly banned in Italy before it was restored in April 2023.
The UK government said it has invested £2.5bn in AI since 2014.