Apple cuts iPhone price in India amid China slowdown

Apple has reduced the prices of its pro iPhone models in India by 3% to 4% after the country’s government slashed import duties on imported smartphones to 15% from 20%.

Apple’s price cuts range from ₹300 (about $3.6) for the made-in-India iPhone 13, iPhone 14 and iPhone 15, ₹2,300 ($27.5) for iPhone SE and to up to ₹6,000 ($72) for the iPhone 15 Pro and Pro Max.

This is the first time Apple has lowered prices on current-generation Pro models in India.

The price cut also comes at a time when demand for iPhones seems to be slowing down in China.

Market research firm Canalys said this week that Apple’s smartphone shipments in China had declined by 6.7% in the quarter ended June compared to a year earlier.

Though the price reduction is a welcome move, iPhones remain prohibitively expensive in India. The cheapest iPhone 15 Pro model, which costs $999 in the U.S., still costs $1,550 in India.

India has emerged as a key overseas market for Apple, which is increasingly expanding its manufacturing base in the country. Apple’s revenue from India jumped 42% to $8.7 billion in 2023 from a year earlier, according to Morgan Stanley.