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    ShareChat releases Year End (2019) UGC Trendz Report for ‘Gujarat’

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    ShareChat, India’s largest regional social media platform, has announced its 2019 UGC Trendz report for Gujarat today. The report talks about the key UGC trends and topics that are driving online conversations amongst its millions of Gujrati language users in 2019.

    ‘Wishes’ has topped the content genre with 17% users creating and posting such content this year. “Romance’ and ‘Humour’ trended as #2 and #3, with 12% and 9% content creation respectively. Men contributed 77% of the content creation, while female contributed 23%. Overall, the platform has seen a 7:3 ratio for men and women for time spent on the platform.

    ShareChat witnesses maximum shares both for men and women between 8 am and 10 am, while UGC creation happens the most between 12 pm to 2 pm for men and 8 pm and 10 pm for women. However, users spend their morning in sharing “Wishes” from ShareChat, mostly between 6 am and 8 am.

    As Per ShareChat 2019 Trendz report, people spent over 15 million hours on the platform to consume over 4 million user generated videos. Over 12 mn UGC were created on ShareChat by its users which got more than 35 millions WhatsApp shares this year. Everyday, more than 550 hours of videos gets uploaded on the platform, with an average of 18 seconds video play.

    This trend is motivated by some exciting features and content on the platform that includes background camera filters, stickers and audio filters helping the users to create /consume some interesting content on their smartphones.

    A thorough analysis on hashtags trending from Gujarat reveals that people are quite involved  in mostly national interest events. People were mostly seen active in engaging with events like Parliament elections 2019, showed their angst during the Pulwama Attack, and also, celebrated Chandrayan 2.   The top 3 moments from Gujarat on ShareChat in 2019 are -:

    1.       Election 2019

    2.       Pulwama Attack

    3.     Chandrayan 2

    Commenting on the Gujarat report, Sunil Kamath, Chief Business Officer, ShareChat said “The state of Gujarat demonstrates diversity of the nation and reflects richness in the culture, liberal outlook for life and society, lifestyle, love for food, religion, and immense passion for the nation. The trend is well articulated on the ShareChat platform, in the form of content creation and consumption from the state.”

    He continued saying, “These synergies between Gujrati people and ShareChat makes it a preferred platform of choice to connect in their native language. The growth of ShareChat is completely attributed to the creators and we will keep encouraging them to achieve scale and growth through the platform.”

    In 2019, ShareChat witnessed the growth in the number of first time internet users joining the social media bandwagon with the availability of social media in their regional languages and participated actively in contributing to user generated content in native languages. The year also epitomized user-generated content in regional Indian languages well and truly coming into its own, with over 12 million posts in formats spanning images, videos, gifs according to findings from ShareChat’s 2019 Year End Trendz Report from Gujarat.

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