Five-day long sale will be available at 90 cities across India
The customers can avail great offers on the various product ranges in all Reliance Fresh and Reliance Smart stores in about 14 cities of Gujarat. Full Paisa Vasool sale can be experienced in several cities of Gujarat including Ahmedabad, Vadodara, Anand, Bharuch, Bhavnagar, Bhuj, Gandhidham, Himatnagar, Jamnagar, Junagadh, Nadiad, Navsari, Surat and Vapi.
Reliance Retail’s grocery formats – Reliance Fresh (convenience stores) and Reliance SMART (hyper format stores) have gone through a massive expansion in last year especially in tier 2 and 3 towns. These retail stores now cover over 90 cities of India and many of these stores have recently opened in small towns where Modern Trade as a format is a novelty and consumers look forward to celebrations like these to experience and engage in the unique modern retail shopping.
The Full Paisa Vasool sale is being supported with a 360 degree media plan. This includes a TV campaign in Hindi and regional TV channels, Print campaign across more than 30 cities, Radio Campaign, Digital campaign on Facebook, Youtube, Twitter and Google display network.