For the first time in the history Indian railways comes up with a brilliant concept to start the first ever “Promotion on Wheels” Special Train to promote the much awaited film Housefull 4. The cast of the film is travelling by 8 coach special train from Mumbai to Delhi as part of the promotion at various stations during the journey.
The idea gives a new concept in the entertainment industry about promotion on wheels through the train specially designed for the film. The celebrities and media would be travelling by this 8-coach special train which will leave Mumbai Central on 16/10/2019 to reach New Delhi the next day on 17/10/2019.
Film producer Sajid Nadiadwala said,”I am extremely happy about this innovative step by the government and Indian railways. This will open ways for industry and railways to come together and help promote the culture, art and Indian history. The whole crew is excited for the new innovative experience”.
The first-ever “Promotion on Wheels” Special Train by IRCTC and Western Railway in coordination with Housefull 4 team will definitely create a new way for the entertainment industry and will go a long way.
“Housefull 4 team is excited for the unique journey from Mumbai to national capital Delhi. The journey will be full of craziness and take the crew and media for a roller coaster ride just like the audience will experience after its release on 25th October,” said Vijay Singh CEO Fox Star Studios.
Akshay Kumar, Bobby Deol, Ritesh Deshmukh, Kriti Kharbanda, Kriti Sanon and Pooja Hegde starrer film will be a roller coaster ride and is the first film to promote in such a unique Promotion on Wheels concept.
Housefull 4 is produced and presented by Nadiadwala Grandson entertainment of Sajid Nadiadwala and co-produced by Fox Star Studio. Directed by Farhad Samji the film will be released on 25th October Diwali and ready for a laughter ride.