OnePlus launches TV offline through Reliance Digital

The OnePlus television will now be available in offline stores, with the Chinese brand partnering with Reliance Retail to sell the models through Reliance Digital stores.

The television will be exclusively available through Reliance Digital and Jio Stores across 100 cities, as per a media release issued on Friday.

Reliance Digital CEO Brian Bade said in keeping with the retailer track record of launching the latest technology first, the company is now launching OnePlus TV. “We will continue to be the bridge between the Indian consumer and the latest technology brands from all over the world,” he said.

OnePlus had unveiled its television in India through Amazon India marketplace last month and now rolling it out in offline stores. The India launch is a global first for OnePlus in the television space.

OnePlus India general manager Vikas Agarwal said the brand is working with Reliance Digital since November last year and “extremely happy with the remarkable response” it has received.

“Reliance Digital has a successful nationwide presence with OnePlus devices being sold across 350-plus Reliance Digital stores. The launch of the OnePlus television will further strengthen our fruitful partnership, and provide a valuable offline platform for customers across India to physically experience the innovations of the OnePlus TV while seeking to purchase it,” said Agarwal.