More

    Too much of Baba Ramdev in TV ?

    Must Read

    Indian Army’s Konark Corps flags off cycle expedition to celebrate golden jubilee victory of 1971 war

    To commemorate the Golden Jubilee Victory Celebrations and to pay homage to the sacrifices made by the...

    Covid 19 cases reached 17577 in Vadodara after 112 new cases on Thursday

    Total 108 discharged from hospital taking the total to 16203 Continue the rise Covid...

    Abhishek Bachchan, team owner of Jaipur Pink Panthers shares his experience on sports docu-series Sons of The Soil

    Sons of The Soil, a sports docu-series that will take the audience through the journey of Jaipur...

    Ramdev’s brand Patanjali has increased its on-air advertisement manifold and became the third biggest advertiser in India.

    Baba Ramdev is the Brand Ambassador of its own products, this must be the reason behind company’s success.

    According to one of the latest reports of advertiser’s, Patanjali is on the third position in giving advertisements, first two are Hindustan Unilever and Dettol-maker Reckitt Benckiser.

    Last year Patanjali was not even in top 10 advertisers, but now it has pushed Cadbury India to fourth and took third position in top advertiser.

    Generally companies used to spend 5 to 10% of total turnover in advertisement, but co-founder of Patanjali, Acharya Balkrishna told to our sources that, “We are buying the ad-slots at much cheaper rates with hardest possible negotiations. Our ad spending is less than 2-3% of our total turnover.”

    The advertising expenditure of biggies such as HUL, ITC and P&G stands at ₹4,595 crore, ₹895 crore and ₹228 crore respectively. HUL’s advertising spend was 13% of its total revenues in 2015-16. ITC and P&G had spent around 9% and 6% respectively of their total revenue on advertising last fiscal.

     

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Latest News

    12th anniversary of Mumbai 26/11 attack: Remembering the real heroes

    On the 12th anniversary of the deadly attack in Mumbai on November 26, 2008, at least 10...

    Covid 19 cases reached 17577 in Vadodara after 112 new cases on Thursday

    Total 108 discharged from hospital taking the total to 16203 Continue the rise Covid 19 cases in Vadodara reached...

    Abhishek Bachchan, team owner of Jaipur Pink Panthers shares his experience on sports docu-series Sons of The Soil

    Sons of The Soil, a sports docu-series that will take the audience through the journey of Jaipur Pink Panthers in the Pro...

    Tea seller in Vadodara give free mask to his customers with a cup of tea

    The second wave of Corona case seems to be started in Vadodara city as number of cases is increasing day by day....

    12th anniversary of Mumbai 26/11 attack: Remembering the real heroes

    On the 12th anniversary of the deadly attack in Mumbai on November 26, 2008, at least 10 Lashkar-e-Taiba terrorists from Pakistan reached...

    More Articles Like This

    - Advertisement -