Ramdev’s brand Patanjali has increased its on-air advertisement manifold and became the third biggest advertiser in India.
Baba Ramdev is the Brand Ambassador of its own products, this must be the reason behind company’s success.
According to one of the latest reports of advertiser’s, Patanjali is on the third position in giving advertisements, first two are Hindustan Unilever and Dettol-maker Reckitt Benckiser.
Last year Patanjali was not even in top 10 advertisers, but now it has pushed Cadbury India to fourth and took third position in top advertiser.
Generally companies used to spend 5 to 10% of total turnover in advertisement, but co-founder of Patanjali, Acharya Balkrishna told to our sources that, “We are buying the ad-slots at much cheaper rates with hardest possible negotiations. Our ad spending is less than 2-3% of our total turnover.”
The advertising expenditure of biggies such as HUL, ITC and P&G stands at ₹4,595 crore, ₹895 crore and ₹228 crore respectively. HUL’s advertising spend was 13% of its total revenues in 2015-16. ITC and P&G had spent around 9% and 6% respectively of their total revenue on advertising last fiscal.