MG Motor India initiated “Drive Her Back”, to support women resuming work after career break

MG (Morris Garages) Motor India has announced ‘Drive Her Back’, an initiative to enable experienced and qualified women to return to the workplace post a career break.

This returnee ship programme aims to create a diverse pool of talented women whose skills can serve to the needs of the company.

Under the initiative, the selected women will gain access to coaching. They will also be assigned internal mentors to best adapt to the corporate environment and will also get access to networking opportunities and professional development.

“In India, a majority of women do not resume work after taking a career break. Through the ‘Drive Her Back’ campaign, we are assisting women looking to reclaim their space in the corporate corridors. Diversity and inclusion are the fundamentals of a successful business and as an organisation, MG endeavours to build a culture that supports these two critical aspects,” said Rajeev Chaba, president, MG Motor India.

The one-year long programme invites women aiming to resume their careers with a minimum work experience of two years.

Women who have previously worked on technical, strategic and commercially focused projects can apply. Upon completion, the company would conduct a structured review of the projects or assignments and may absorb top-performing women within its payroll, subject to performance and availability of vacancies.

The company has also associated with JobsForHer, a prominent online job portal for women, for the programme.

According to industry estimates, it is observed that while 50% of women resign before the age of 30 to take care of their children, nearly 48% drop out within four months of returning from maternity leave.