The all girls band Little Mix have teamed up with a sports fashion brand USA Pro. They have spent the past 12 months sieving through prints, cuts and materials to create their own fitness range.
“The design process was so much fun. We were focused on designing pieces that looked as good when you’re walking down the street as they do in the gym or dance studio. We really believe we’ve struck that perfect balance between fashion and comfort. Hopefully everyone agrees!” Jade Thirlwall, one of the band members, said.
The girls have designed hoodies, tops, joggers, leggings, vests and bras that reflect their individual lifestyles, tastes and personalities and are suitable for everyone,
“We’re so excited to create a fitness range that anyone can feel comfortable in; no matter what your sporting ability or body shape. We’re all different and our collection reflects that,” Jesy Nelson, another band member, said.
Their bandmate Leigh-Anne Pinnock said that it was “really fun to bring elements of our individual personalities and lifestyles into the design process. I love going to the gym so pieces like the leggings and sports bras are ‘must haves’ but I added bold, stripy prints to inject some fun and individuality”.
The band are constantly travelling promoting their music and they’re thrilled they now have appropriate gear they can wear during rehearsals.
Another member, Perrie Edwards shared: “I really wanted my range to include styles that can be worn any place, anywhere. My favourite piece from the collection are the joggers. I love the waistband detail and they’re so comfortable. Now we’ve started rehearsals again, I could honestly wear them every day!”