Tata Motors enhancing electric car buying experience, inaugurates EV-Only showrooms

Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors and the pioneer of India’s EV revolution, today launched its TATA.ev stores, catering solely to EV customers, in the prominent auto hubs of Sector 14 & Sohna Road, Gurugram. 

These stores will be open to public starting January 07, 2024. 

As electric vehicles in India continue their growth trajectory, the consumer demographic is rapidly evolving as EV owners expect a seamless blend of advanced technology, sustainable practices, and personalized services.

In line with these evolving trends, TPEM extends its new brand identity, TATA.ev, to its first physical manifestation of sales and service experience.

Marking a distinct transition from traditional 4-wheeler showrooms, the TATA.ev stores are designed around the core values of sustainability, community, and technology. 

These showrooms will embody the core philosophy of ‘Move with Meaning’ and offer an inviting and immersive space for the EV community.

The showroom conveys a strong commitment to sustainability right from its design, to the eventual construction, and now day-to-day operations.

These stores are a tangible manifestation of our unwavering commitment to sustainability as a company.

All major materials utilized are either recycled or recyclable, with many of them certified with sustainability from global green certifiers.

There was an added emphasis on locally sourced materials while building the showroom, significantly reducing reliance on long-distance, high-emission transportation.