Summer travel sees 40% hike, rise in demand of hospitality and travel services providers this year

As Indian travellers pack their bags to escape the scorching heat, there has been a 40 per cent on-year increase in summer travel this year, with hospitality and travel services providers noticing buoyant demand.

Although the ongoing general elections have had a minor impact on corporate and Meetings, Incentives, Conferences, and Exhibitions (MICE) business, hotels are finding increased retail business with beach destinations still fighting it out with hill stations for the favoured holiday site.

According to MakeMyTrip's summer travel trends, the family travel segment has grown by 20 per cent this year, as compared to the summer of 2023, while solo travel grew by 10 per cent over last year's numbers.

In terms of most booked holiday packages this summer, destinations with cool mountain terrains are the top picks with Himachal Pradesh, Kashmir, Goa, Kerala and the North East emerging as most sought after places.

The major locations benefiting from increased occupancy are hill hotels, resorts, and other leisure destinations, he added.

Goa continues to be the most popular beach destination, followed by Varkala, Pondicherry, and the Andaman and Nicobar Islands.