Sri Lanka tourism gets a boost with 200,000 Indian visitors in 2024

In early 2024, Sri Lanka's tourism sector witnessed a significant influx of Indian tourists, with nearly 200,000 visitors from India.

Sri Lanka Tourism has intensified efforts targeting the Indian market, with various strategies to showcase the country's diverse attractions.

An important factor of this campaign was a networking event held aboard a cruise on the Ganges in Kolkata on July 10, 2024.

Attended by Kolkata's travel agents, industry leaders, and a delegation from Sri Lanka including the Sri Lanka Convention Bureau (SLCB) and the Sri Lanka Tourism Promotion Bureau (SLTPB), the event aimed to foster closer ties and promote Sri Lanka's tourism offerings.