Urbanic launches Savana in India, a premier Gen Z fashion destination

Urbanic, the esteemed UK-based premium fashion brand, is excited to announce the launch of Savana, its latest venture designed exclusively for Generation Z women.

Savana by Urbanic aims to revolutionize fashion for today's discerning young women, offering a carefully curated collection that seamlessly blends style, quality, and affordability. 

With a keen eye on contemporary trends, Savana is set to become the premier destination for those who seek fashion that mirrors their individuality and spirit.

Notably, Savana features end-to-end proprietary AI production, ensuring minimal inventory waste and promoting sustainability.

Recognizing the evolving needs of consumers across various age demographics, Urbanic has traditionally focused on the youth market.

With the launch of Savana, Urbanic remains responsive to changing consumer preferences, reinforcing its commitment to meeting their demands and fostering stronger connections with its audience.

The grand launch event was held at The British High Commissioner's residence in Delhi on June 7, 2024, promising an evening of elegance and sophistication.

The highly anticipated event featured the official unveiling by Founding Partner James Wellwood and was graced by Lindy Cameron, the first female British High Commissioner for India, and Anna Shotbolt, Deputy Trade Commissioner for South Asia, Department for Business & Trade.

The launch was a celebration of style and culture, highlighted by the official unveiling ceremony of Savana by Urbanic. Attendees enjoyed an evening filled with glamour, exclusive previews of the Savana collection, and networking opportunities with industry insiders and fashion enthusiasts.