Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launches

Myntra has introduced Myntra Minis, a short-form video platform, as a part of 18th edition of End of Reason Sale. The industry-first feature is inspired by the format of snackable videos created by social media platforms to highlight products across categories, new launches and global trends that will enhance user engagement by seamlessly edutaining shoppers.

As per the company, the presence of short-form video content on social media has disrupted the way fashion, beauty and lifestyle content is consumed across the globe. The feature has been rolled out to more than 70% of existing users and is available on the Home Page, Beauty Page, and Myntra Studio, with plans in the pipeline to add it to all category pages.

Additionally, Myntra also aims for a majority of brands on the platform to use the feature to share engaging and entertaining content making their products more accessible to customers. The feature will allow brands to engage with consumers in innovative, creative and captivating ways to showcase products and scale of their selection.

Moreover, with Myntra Minis, customers can have a detailed, cinematic, and all-around look at the presentation of items they are considering.