Myntra gets distribution rights for fashion brand Next

E-commerce giant Myntra has acquired the distribution and management rights for UK’s fashion brand Next, it said in a press release on Friday.

With this Myntra gets the right to distribute Next’s products and set up branded stores for the fashion retailer in India.

In this association, Next plans to open 8-10 stores in Delhi, Mumbai, and Bengaluru in coming years. Since its launch on Myntra last year, the brands claims to have doubled in demand.

Next also plans to introduce its owned brands such as Reiss, Lipsy, Joules, FatFace, Jojo Maman Bebe, Love and Roses and Friends Like These to the Indian market through Myntra.