Every fashion week's unconventional presentations generate buzz for the model and designer.
They thrill the audience, which is advantageous for the creators.
A model took this tactic a step farther than the rest and walked the ramp wearing a dress that was completely engulfed in flames.
The ramp walk entertained the spectators and provided engaging video for social media users online. After being posted on Instagram, the video quickly went viral, receiving close to 1 million views in less than a day.
The model was wearing a hooded jacket, baggy pants, and boots in the ramp walk video from Heliot Emil's Paris Fashion Week fall/winter 2023 show that attracted the most attention, which was posted by the brand on its own official Instagram page.
The model's face was totally hidden, which is why it was impossible to identify it. Flames were coming from all parts of his attire.