Louis Vuitton signs BTS member J-Hope as brand ambassador

The French luxury house on Friday named the K-pop star and member of boy band BTS as its new brand ambassador.

It marks something of a homecoming for the rapper, singer, songwriter and producer. 

BTS were collectively named as brand ambassadors for Vuitton in April 2021, a partnership that has since expired.

With the group on hiatus, its members have been inking individual deals with fashion houses as they focus on solo projects and prepare to complete their mandatory military service.

The seven-member group — which comprises RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook — wore custom Vuitton suits to the 2022 Grammy Awards, with J-Hope, the band’s lead dancer, opting for an all-white suite with matching sneakers.

For the third year in a row, the band were nominated for Best Pop Duo/Group Performance in the 2023 awards for their hit Coldplay collaboration “My Universe.”