Harry Styles invests in S.S. Daley

Harry Styles has taken a minority stake in emerging British label S.S. Daley, the brand said in a statement after designer Steven Stokey-Daley’s show at Florentine trade fair Pitti Uomo on Thursday.

Styles has been a fan of S.S. Daley  best known for its modern, gender-fluid take on traditional British upper crust looks ever since stylist Harry Lambert dressed the singer in early pieces from the brand for his “Golden” music video in 2020.

In 2022, the brand won the LVMH Prize for Young Designers and was named Best Emerging Designer at the Fashion Awards.

Now, S.S. Daley is aiming to grow its direct-to-consumer business as it pursues “sustainable and long-term expansion.”

The terms of the deal were not disclosed.