Fashion-forward Highlander & Tokyo Talkies expand into offline retail

Fashion forward and Gen Z favorite brands Highlander & Tokyo Talkies make the big leap to offline retail. 

Over the last 9 years Highlander and Tokyo Talkies from the House of Brand Studio Lifestyle, have set the standard for intelligent data-driven fashion by bringing consumer-relevant trending fashion.

Having started their journey as digital-first brands, Highlander and Tokyo Talkies have achieved remarkable reach, delivering fashion to millions of customers across more than 20,000 pin codes and shipping 1.5 to 2 million pieces monthly. Through their D2C website and app, getketch.com, they have amassed over 3 million customers in just 2.5 years.

In their next phase of growth, Highlander and Tokyo Talkies are making their mark in the offline retail space with the opening of exclusive brand stores.

FY 25 will see the launch of over 90 stores, with an initial rollout of 30 across key locations in Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka. As of August 2024, operational stores include 10 in Gujarat, 1 in Hyderabad, and 2 in Bangalore.

Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets.

Stand-alone stores will range from 2,000 to 3,000 sqft in malls and high streets, while combined outlets will range from 4,000 to 5,000 sqft, providing ample space for diverse inventory.

Highlander epitomizes urban, everyday fashion for men, offering collections of casual shirts with trends like oversized, Cuban collars and textures, alongside jeans and cargos, with over 300 new styles launched weekly.

Meanwhile, Tokyo Talkies is celebrated for its fast, Gen Z-led fashion, offering 600 new monthly styles in women’s western wear, catering to work, casual, party, sport, and loungewear needs.

With this rollout, Highlander and Tokyo Talkies are now available across e-commerce platforms, the getketch.com D2C website and app, and offline stores, providing fashion and convenience at great prices.