Fashion designer Mac Duggal arrives in India

The fashion industry in India is on the brink of a paradigm shift, with many global brands foraying into the country’s booming retail sector. 

Since January, the country has witnessed the advent of French fashion and fragrance brand Maison Margiela at Mumbai’s Jio World Drive (in partnership with Shoppers Stop and L’Oreal International Distribution), British menswear brand Charles Tyrwhitt’s store in Ahmedabad and Swedish lifestyle brand Gaston Luga via e-commerce platforms Ajio Luxe, Tata Cliq Luxury and The White Crow.

Now, US-based, Indian-origin fashion designer Mac Duggal is making his debut on the country’s fashion scene with collections at The White Crow, Ogaan and Aza across Chandigarh, Ahmedabad, Mumbai, New Delhi, Hyderabad and Kolkata.

Mac, who was born and raised in Delhi, left to pursue his higher education in Engineering in Chicago. Armed with about 20 years of experience in global fashion trade, his creations have been sported at red carpet events by Hollywood’s music and film stars Tina Turner, Aretha Franklin, Shakira, Jennifer Lopez, Beyoncé, Paula Patton, Kylie Jenner, Khloé Kardashian, Eva Longoria and JoJo Fletcher.

On his association with The White Crow, Ogaan, and Aza, Mac seems impressed with the retailers’ reputation for curating collections that resonate with clientele mainly looking for ready-to-wear occasion wear.

Mac believes that his brand will resonate with the Indian audience, which is willing to experiment with new trends.