D2C Brands’ guide to scale from zero to 100

As the total addressable market (TAM) expands, so do the complexities that arise within the business landscape.

This stands particularly true for the online fashion industry, which is seeing a new wave of digital native brands that are aiming to tap a userbase of 500 Mn shoppers by 2030.

According to an Inc42 report, the online fashion and apparel sector is poised to capture the largest slice ($112 Bn) of the $400 Bn ecommerce market opportunity by 2030.

However, operating within such a colossal market comes with its own set of challenges.

For instance, fashion trends change fast, and, hence, it becomes difficult for online brands to retain their customers, especially amid fierce competition.

Navigating a path to scalability requires a deep understanding of the latest trends, key drivers and bottlenecks of the ecommerce fashion industry.

Recognising the need for dialogue and deliberation, Wigzo by Shiprocket recently held the fourth edition of its startup networking event, D2CVerse Fashion.

The event, which was attended by 250+ fashion brands, investors, influencers and other stakeholders from the fashion industry, also hosted a panel discussion to help new-age fashion D2C brands navigate the complexities of India’s thriving fashion industry with ease and build resilient brands of tomorrow.

Moderated by Mukul Bafana, the cofounder and CEO of Omuni, the discussion was led by the founder and creative director of The Pant Project, Udit Toshniwal; Snitch’s founder Siddharth Dungarwal; House of Chikankari’s cofounder and CEO Aakriti Rawal, and the founder of Rubans Accessories Chinu Kala.