Kiran Rao will lend her voice for the very first time for ‘Jalyukt Shivar Abhiyan’ a flagship project of Aamir Khan and Kiran Rao’s ‘Paani Foundation’ in association with the Maharashtra state government, which aims at making villages drought- free in five years through water conservation programmes.
This will be the first time Kiran Rao will sing and the talented filmmaker will sing in Marathi language. She will be singing for the promotional video of the campaign, which will be helmed by National award winning director Nagraj Manjule who also shot the video beautifully understanding the essence and importance of the initiative.
The video will feature Aamir Khan and Marathi blockbuster Sairat’s lead pair, Akash Thosar and Rinku Rajguru among many celebrities and the lyrics of the promotional song has been penned by Guru Thakur, while the music for the same has been composed by ace composers Ajay – Atul.
The Idea of promoting the campaign via a video which is decided by Aamir and Kiran to raise awareness with a music video sure sounds captivating.
This year Aamir Khan announced the Satyamev Jayate Water Cup, a competition among villages to conserve water. Ahead of the second edition of the Cup in 30 talukas of the state. The previous year around 116 villages took part in the competition, which created an annual water storage capacity of 1,368 crore litres in three talukas of the state.